About Us
It all started with a series of observations:
eCommerce merchandising and marketing innovation is what generates the revenue, yet most operations are spending 80% of their budgets simply maintaining current infrastructure.
The pace of ecommerce accelerates daily, yet most operations are scrambling to stand still.
Merchandisers and marketers are supremely frustrated, spending more time chasing outsourced providers and internal IT organizations, than actually merchandising and marketing their own businesses.
There had to be a better way.
So, we set out to find it. The vision—then and now—was clear: bring to market an enterprise-class ecommerce solution that would put more power and innovation in the hands of merchandisers and at the same time would remove the technical costs, risks and complexities of running an ecommerce operation. We took what we knew of great ecommerce merchandising and applied to it the then-emerging advancements in Software-as-a-Service architectures and dynamic grid computing. Then we worked hard. We stayed up late. We drank lots of coffee. And ultimately we made it !!
eCommerce merchandising and marketing innovation is what generates the revenue, yet most operations are spending 80% of their budgets simply maintaining current infrastructure.
The pace of ecommerce accelerates daily, yet most operations are scrambling to stand still.
Merchandisers and marketers are supremely frustrated, spending more time chasing outsourced providers and internal IT organizations, than actually merchandising and marketing their own businesses.
There had to be a better way.
So, we set out to find it. The vision—then and now—was clear: bring to market an enterprise-class ecommerce solution that would put more power and innovation in the hands of merchandisers and at the same time would remove the technical costs, risks and complexities of running an ecommerce operation. We took what we knew of great ecommerce merchandising and applied to it the then-emerging advancements in Software-as-a-Service architectures and dynamic grid computing. Then we worked hard. We stayed up late. We drank lots of coffee. And ultimately we made it !!